- Northfield Area Tourism: HISTORY

About Us

The Northfield Area Tourism and Business Association (NATABA) is composed of businesses and organizations which share generously of their time, talents and resources to support tourism and enhance the quality of community life in the Upper Pioneer Valley of Massachusetts--Northfield, Bernardston and Gill, with increasing involvement from Southern New Hampshire. Working together the group produces fairs, festivals and events, programs and publications that highlight the benefits of living in and visiting these historic towns along the Connecticut River on the northern border of Massachusetts, and contiguous to Vermont and New Hampshire. Members of the group meet regularly to promote the area for its considerable outdoor recreation opportunities, world-class educational institutions, historic heritage, arts community, and thriving agricultural industry. At our meetings, held generally on the last Tuesday of each month, we: identify cooperative and individual advertising opportunities, plan events, hear from speakers on topics of mutual benefit and share information about visitor-oriented and related business activities in our "Gateway" region of the Pioneer Valley of Massachusetts (and Southern New Hampshire). Our 2016-17 Explore! Visitors Guide is now available. Contact us using the "Request a Visitors Guide" on our home page.

Explore! The Upper Pioneer Valley of Mass. and Beyond
Download this Visitors Guide to Northfield, Bernardston, Gill/Mount Hermon, Deerfield, Greenfield, Montague, South Deerfield, Turners Falls, Winchester NH

Invitation to Join the Northfield Area Tourism and Business Association
Download Invitation

Northfield Area Tourism Website Advertising Contract
Download Advertising Contract


Business Development Profile
Download the Profile: Bernardston/Gill/Northfield produced in cooperation with the Franklin Regional Council of Governments

Thinking of starting a new business or relocating or expanding an existing one? Consider setting up your shop in Bernardston, Northfield or Gill, Massachusetts. This guide contains valuable demographic, geographic, and economic information on our region and includes testimonials by entrepreneurs who have recently established businesses in our Gateway region and are glad they did.

Yearly Events

Third Annual Great River Challenge Off-Road Triathlon, Sept 24th, 2017
A USA Triathlon-sanctioned, non-traditional "paddle-run-mountain bike" triathlon held at the beautiful Northfield Mountain Recreation and Environmental Center in Northfield. The Center offers a waterfront park on the Connecticut River for the paddling leg of the race and 25 miles of groomed trails for the running and biking components. Indoor restrooms, indoor and outdoor picnic spaces and a vendor area where we will have registration, food, community groups and gear tables, live music and family-oriented activities. Visit www.greatriverchallenge.com for more information and our Facebook page www.facebook.com/greatriverchallenge.

Special Day in NorthfieldSpecial Day in Northfield, Old-Fashioned Holiday Celebration, December 9, 2017
Each year, the merchants and non-profit organizations of Northfield invite the public to experience the holidays the old fashioned way at "Special Day in Northfield - A Holiday Celebration" held on the second Saturday in December 10 from 10 a.m. to 6:15 p.m. This lively and popular annual event features free horse-drawn hay rides, seasonal foods and a variety of craft, theater and musical events throughout the day, including Victorian carolers and visits with Santa. For a reminder and a program in the fall, send us your email using our "Request a Brochure" tab.