About Us


Our title—”Explore!”—was suggested by travelers who have visited the area and shared their ideas about what excites them about New England. We are bullish about our region and want you to enjoy every minute of your visit.

The Northfield Area Tourism and Business Association, and its sponsors Kringle Candle Co., Northfield Mount Hermon School, and dozens of participating schools, shops, attractions, cultural institutions and business services produced this Guide. Because we know that tourists cross state lines to find interesting things to do, we’ve included resources close by in New Hampshire. Located in the center of New England, our region offers scenery, architecture and activities rarely found elsewhere; it’s also a perfect base from which to explore neighboring states.

To tell us what you think or ask us for ideas for your visit, email info@visitnorthfieldarea.com or call (413) 498-5921. Enjoy!

Joan and Steve Stoia, Coordinators, Northfield Area Tourism


PDF ICON2018 Explore! Visitor’s Guide to the Upper Pioneer Valley and Beyond 

Download the Visitor’s Guide

PDF ICONBusiness Development Profile
Download the Profile: Bernardston/Gill/Northfield produced in cooperation with the Franklin Regional Council of Governments


Great River TriGreat River Challenge Off-Road Triathlon,  No Race for 2020

The Great River Challenge (GRC)  Off-Road Triathlon is a non-traditional race, consisting of paddle, run and bike legs.  Held at the Northfield Mountain Recreation & Environmental Center with its mountain trails and Connecticut River access, this event supports the signature children’s health and wellness programs of the Northfield Kiwanis Club.  Short and long course options entice and challenge novice to elite athletes of all ages, participating individually or in teams. The race utilizes professional timing services to help racers measure their own performance and qualify for prizes in each of several categories.

Visit www.greatriverchallenge.com to learn more, register, and make the most of your time in the scenic Upper Pioneer Valley of Massachusetts.

Video of the race: https://youtu.be/NgCAgLqX6Cc

Facebook page www.facebook.com/greatriverchallenge.

Special Day in NorthfieldSpecial Day in Northfield, Old-Fashioned Holiday Celebration, No event for 2020
Each year, the merchants and non-profit organizations of Northfield invite the public to experience the holidays the old fashioned way at “Special Day in Northfield – A Holiday Celebration” held on the second Saturday in December 14 from 10 a.m. to 6:15 p.m. This lively and popular annual event features free horse-drawn hay rides, seasonal foods and a variety of craft, theater and musical events throughout the day, including Victorian carolers and visits with Santa.

Celebrate the seasons at just some of our popular annual events!

Kringle Cars & Coffee, Premiere Car Show | Details at here.
Asparagus Valley Pottery Trail | See asparagusvalleypotterytrail.com
Memorial Day weekend | Bernardston Flea Market & Gas Engine Show
Green River Festival and Hot Air Balloon show | Program at greenriverfestival.com.
5K JEHH Kringle Candle Chase | Register at www.runreg.com/kringle-candle-chase
Great River Challenge Triathlon | Details at www.greatriverchallenge.com
Kringle Candle Fall Festival | Details at www.kringlecandle.com/pages/events
Scarecrow in the Park Craft Show | Contact scarecrowinthepark@gmail.com
Special Day in Northfield Old Fashioned Holiday Celebration | See Above